The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Ogilvy Group
Client
Title
Category
Award
Points
Real Beauty Sketches
Agency: Ogilvy / Brazil
Client: Dove
Category: Film / Documentaries - Shorts
Points: 25.0
Belleville
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre
Category: Collateral Design / Posters - Single
Points: 25.0
Animal Trees
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India
Category: Public Service / Posters - Series
Points: 25.0
Icons of Progress
Agency: Ogilvy / New York
Client: IBM
Category: Design Does / Brand Transformation
Points: 25.0
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation
Category: Public Service / Television - Single
Points: 25.0
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Mobile Applications/Sites / Branded Games
Points: 25.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company
Category: Out Of Home / Billboards - Single
Points: 25.0
The Dove Ad Makeover
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Social Media / Best Use of Social Media/Facebook
Points: 25.0
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Social Media / Best Use of Social Media/Facebook
Points: 15.0
Icons of Progress
Agency: Ogilvy / New York
Client: IBM
Category: Brand Identity / Logo Design
Points: 15.0
Croquettes
Agency: Ogilvy Spain / Madrid
Client: Openbank
Category: Consumer Television / Under $80K Budget - Campaign
Points: 15.0
Happiness Refill
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company
Category: Design Does / Industrial Design
Points: 15.0
Lacta - Love in the end
Agency: OgilvyOne Worldwide, Athens / Gerakas
Client: Mondelez International
Category: Film / Theatrical and DVD Releases
Points: 15.0
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Websites / Branded Games
Points: 15.0
Rescue Radio - Sinhalese Rescue
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah
Category: Public Service / Radio - Single
Points: 15.0
The Worlds Smallest IKEA Store
Agency: Memac Ogilvy/OgilvyAction / Dubai
Client: IKEA
Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 15.0
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever
Category: Collateral / P.O.P. and In-store - Single
Points: 15.0
Chrome Experiment: Ramayana
Agency: Ogilvy & Mather / Singapore
Client: Google
Category: User Experience Design / Visual Design
Points: 15.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company
Category: Collateral / Posters - Single
Points: 15.0
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc
Category: Interactive Advertising / Public Service/Non-Profit
Points: 10.0
Hat
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre
Category: Collateral Design / Posters - Single
Points: 10.0
Donate your Facebook timeline for world Alzheimer's day
Agency: Ogilvy / Brussels
Client: Alzheimer's Disease International
Category: Social Media / Best Use of Social Media/Facebook
Points: 10.0
Hide 'n' Seek
Agency: Ogilvy Beijing Lab / Beijing
Client: GM Encore
Category: Gaming / Branded Mobile Games
Points: 10.0
Street Quest
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen
Category: Gaming / Branded Mobile Games
Points: 10.0
Turning Negatives into Positives
Agency: Ogilvy / New York
Client: IBM
Category: Data Visualization / Online - Interactive and Real-time
Points: 5.0
Recycled Calendar
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India
Category: Public Service / Promotional Items - Single or Campaign
Points: 5.0
The Worst Breath in the World
Agency: Ogilvy France / Paris
Client: Ferrero - Tic Tac
Category: Online Films & Video / Short Form - Single
Points: 5.0
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Luggage Labels
Agency: Ogilvy & Mather / London
Client: Expedia
Category: Collateral Design / Posters - Series
Points: 5.0
IBM Faces
Agency: Ogilvy & Mather India / Bangalore
Client: IBM
Category: Collateral Design / Posters - Series
Points: 5.0
Steppenwolf Campaign
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre
Category: Collateral Design / Posters - Series
Points: 5.0
Road Letters
Agency: Ogilvy Brasil / São Paulo
Client: Claro
Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 5.0
Vivid Memories
Agency: Ogilvy Germany / Duesseldorf
Client: Raum D - studio for people with dementia
Category: Spatial Design / Indoor Spaces
Points: 5.0
Muhammad Ali - The Greatest Words
Agency: Ogilvy France / Paris
Client: Louis Vuitton
Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 5.0
Immortal Fans
Agency: Ogilvy Brasil / São Paulo
Client: SPORT CLUB DO RECIFE
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Vivid Memories
Agency: Ogilvy Germany / Duesseldorf
Client: Raum D - studio for people with dementia
Category: Public Service / Outdoor and Transit - Single
Points: 5.0
Luggage Labels
Agency: Ogilvy & Mather / London
Client: Expedia
Category: Craft / Typography - Series
Points: 5.0
Smarter City Interactive Board
Agency: Ogilvy / New York
Client: IBM
Category: Data Visualization / Online - Interactive and Real-time
Points: 5.0
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Turning Negatives into Positives
Agency: Ogilvy / New York
Client: IBM
Category: Craft / Animation - Single
Points: 5.0
The BlueMotion Label
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa
Category: Design Does / Design for the Greater Good
Points: 5.0
Helping Hands
Agency: Ogilvy Germany / Duesseldorf
Client: Duesseldorfer Tafel
Category: Design Does / Design for the Greater Good
Points: 5.0
Dance to Draw X AF1
Agency: Ogilvy & Mather / Taipei
Client: NIKE
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Sprite Shower
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
The Gnome Experiment
Agency: OgilvyOne / London
Client: Kern & Sohn Precision Scales
Category: Social Media / Communities / Microblogging
Points: 5.0
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc
Category: Social Media / Communities / Microblogging
Points: 5.0
The Worlds Smallest IKEA Store
Agency: Memac Ogilvy/OgilvyAction / Dubai
Client: IKEA
Category: User Experience Design / Information Architecture
Points: 5.0
The World's Deepest Site
Agency: Ogilvy & Mather Ukraine / Kyiv
Client: Borjomi
Category: Websites / Consumer Goods
Points: 5.0
MagazineYou
Agency: Ogilvy Brasil / São Paulo
Client: Magazine Luiza
Category: Websites / E-Commerce
Points: 5.0
Happiness Refill
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company
Category: User Experience Design / Interaction Design
Points: 5.0
Client:
Dove
Title:
Real Beauty Sketches
Category:
Film / Documentaries - Shorts
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Steppenwolf Theatre
Title:
Belleville
Category:
Collateral Design / Posters - Single
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
WWF India
Title:
Animal Trees
Category:
Public Service / Posters - Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
IBM
Title:
Icons of Progress
Category:
Design Does / Brand Transformation
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Thai Health Promotion Foundation
Title:
Smoking Kid
Category:
Public Service / Television - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Mobile Applications/Sites / Branded Games
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
The Dove Ad Makeover
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
IBM
Title:
Icons of Progress
Category:
Brand Identity / Logo Design
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Openbank
Title:
Croquettes
Category:
Consumer Television / Under $80K Budget - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
Happiness Refill
Category:
Design Does / Industrial Design
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Mondelez International
Title:
Lacta - Love in the end
Category:
Film / Theatrical and DVD Releases
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Volkswagen South Africa
Title:
Street Quest
Category:
Websites / Branded Games
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Sawa Mninjah
Title:
Rescue Radio - Sinhalese Rescue
Category:
Public Service / Radio - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
IKEA
Title:
The Worlds Smallest IKEA Store
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Recipe Receipt
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Google
Title:
Chrome Experiment: Ramayana
Category:
User Experience Design / Visual Design
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Collateral / Posters - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Graacc
Title:
Donate Your Fame
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Steppenwolf Theatre
Title:
Hat
Category:
Collateral Design / Posters - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Alzheimer's Disease International
Title:
Donate your Facebook timeline for world Alzheimer's day
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
GM Encore
Title:
Hide 'n' Seek
Category:
Gaming / Branded Mobile Games
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Street Quest
Category:
Gaming / Branded Mobile Games
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
IBM
Title:
Turning Negatives into Positives
Category:
Data Visualization / Online - Interactive and Real-time
Award:
2013 Design Merit Award
Points:
5.0
Client:
WWF India
Title:
Recycled Calendar
Category:
Public Service / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Ferrero - Tic Tac
Title:
The Worst Breath in the World
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
Recipe Receipt
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Expedia
Title:
Luggage Labels
Category:
Collateral Design / Posters - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
IBM
Title:
IBM Faces
Category:
Collateral Design / Posters - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
Steppenwolf Campaign
Category:
Collateral Design / Posters - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Claro
Title:
Road Letters
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Raum D - studio for people with dementia
Title:
Vivid Memories
Category:
Spatial Design / Indoor Spaces
Award:
2013 Design Merit Award
Points:
5.0
Client:
Louis Vuitton
Title:
Muhammad Ali - The Greatest Words
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
SPORT CLUB DO RECIFE
Title:
Immortal Fans
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Raum D - studio for people with dementia
Title:
Vivid Memories
Category:
Public Service / Outdoor and Transit - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
Expedia
Title:
Luggage Labels
Category:
Craft / Typography - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
IBM
Title:
Smarter City Interactive Board
Category:
Data Visualization / Online - Interactive and Real-time
Award:
2013 Design Merit Award
Points:
5.0
Client:
Unilever
Title:
Recipe Receipt
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
IBM
Title:
Turning Negatives into Positives
Category:
Craft / Animation - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
Volkswagen South Africa
Title:
The BlueMotion Label
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Merit Award
Points:
5.0
Client:
Duesseldorfer Tafel
Title:
Helping Hands
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Merit Award
Points:
5.0
Client:
NIKE
Title:
Dance to Draw X AF1
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Sprite Shower
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Kern & Sohn Precision Scales
Title:
The Gnome Experiment
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Graacc
Title:
Donate Your Fame
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
The Worlds Smallest IKEA Store
Category:
User Experience Design / Information Architecture
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Borjomi
Title:
The World's Deepest Site
Category:
Websites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Magazine Luiza
Title:
MagazineYou
Category:
Websites / E-Commerce
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Happiness Refill
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
